Marcus Cauchi is London's first Sandler Training® licensed franchisee. CEOs, Sales Directors and Business Owners invite us in to help because they're struggling to achieve their vision for growth and profitable sales. Their salespeople give away profits because they buy into prospects' excuses for stalling and delaying decisions. They give away free consulting believing that will help advance the sale - instead prospects steal their ideas, shop their confidential pricing around town and get their favourite supplier to implement the solution ... or fix the problem in-house using the solution the saleperson gave them .... for nothing. This probably never happens in your business, does it?
Most sales training could be accurately described as SOS-DC (same old s**t - different colour). Buyers are far more educated than they used to be - and many of them can see a conventional sales approach coming from a mile away, and have already prepared and practiced their defences.
In an SOS-DC world, Marcus's training stands out from the crowd. Few of us like cold calling - in large part because the balance of power between the buyer and the seller is so messed up. The caller is either so arrogant and over confident that they piss the buyer off from the get go, or so subservient to the buyer that they start off with an unrecoverable disadvantage.
Marcus's refreshingly different approach changes all that. He gives the caller the power and the authority to control the call - and make the buyer like what is happening to them in the process!
I wish I had taught them all using his approach years ago. I - and they - would not have left hundreds millions of pounds/dollars on the table.
I tried it the moment I got off the course. It works. I'm catching up with those lost millions as we speak ...
Bob Apollo, Managing Director, Inflexion-Point
Most of us don't need to know how to sell, after all it comes naturally doesn't it? This is Marcus' biggest problem. You see he's a Sales Trainer, a Sandler Sales Trainer. These guys really know their stuff, or so they say. Marcus' clients speak of massive, 6 figure increases in sales. Most people don't want this - think of the headaches of having to grow your business, the staff, the suppliers - urrgh - I'd stick with a nice, small, lifestyle business if I was you.
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Stuart Oliver